24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the propositionconvincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospectsand get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters... The book is full of cases and comparison of variousinterpersonal styles, this book is an excellent practical resource for readers who need to master practical business writing and interpersonalskills... It is not a large firm..."
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